Gone are the days when businesses wanting to advertise their products or services had to look for advertisement slots in televisions or newspapers. In changing times, digital marketing has gained edge over traditional methods of advertisement and marketing. Today, it has become imperative for businesses of all kinds- small or big to maintain their digital presence. In order to reach to potential audience, every business needs a distinctive presence on the internet these days. As a result, the need for Digital Marketing arises in order to carry out brand awareness campaigns, generate leads and increase their sales.
Managers are made to perform the most critical task of leading people within an organization. The question, however, is that how many of them are equipped with the fundamental training of managing the people. Just because the managers lack empathy and a proper attitude towards employees, the organizations fail miserably in retaining their most valued employees. You must already know that employees seldom leave their companies, they leave their bosses.
The 7 Ps of marketing refer to a set of recognized marketing tactics that can be used for the evaluation and re-evaluation of activities carried out by a business with the end objective of satisfying the customers. Depending on the external and internal marketing environment of a business, the 7 P’s can be controlled and combined in different ways to develop a ‘marketing mix’ formula that yields effective results in satisfying the customers and increasing the sales of a business.