Gone are the days when businesses wanting to advertise their products or services had to look for advertisement slots in televisions or newspapers. In changing times, digital marketing has gained edge over traditional methods of advertisement and marketing. Today, it has become imperative for businesses of all kinds- small or big to maintain their digital presence. In order to reach to potential audience, every business needs a distinctive presence on the internet these days. As a result, the need for Digital Marketing arises in order to carry out brand awareness campaigns, generate leads and increase their sales.